A LAVISH RECEPTION AT THE DORCHESTER TO ANNOUNCE
‘SERRENIA’ DESIGNED BY FOSTER & PARTNERS | 27 June 2006
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Shaheen Business & Investment Group, (SBIG), the largest non-state employer in Jordan held a
lavish reception at the Dorchester Hotel, London on Monday 12th June to announce 'Serrenia', the
ultra luxury residential and commercial development project on the Red Sea, Egypt, designed by the
world leading architectural practice Foster & Partners.
Lord Foster of Thames Bank O.M and Khaled Shaheen Chairman and CEO of SBIG addressed the
reception, giving speeches on their vision for Serrenia. Both distinguished speakers were introduced
by Kevin McCloud, the television personality and design commentator who compared the evening.
Among the high-profile guests present was Baroness Symons representing the British Government,
Egypt’s Minister of Industry & Trade and Rasheed Muhammad Rasheed, Mohamed Zohair Garanah,
the Minister of Tourism.
Guests enjoyed a champagne reception and caviar bar followed by a 5-course dinner in the ballroom
at the Dorchester Hotel. The evening included entertainment by the Abdelkader Saadoun Quartet and
British Champion of Illusion, magician David Penn.
The $1.5 billion scheme, (www.serrenia.com) will include a 200-room seven star luxury hotel, palaces,
villas and apartments as well as a marina, spa and heliport for guests use.
For further information, please contact:
press@serrenia.com
Notes to Editors
- The firm behind the Serrenia development is SBIG, who has taken 8,000 sq ft of office space
at 1 Berkeley Square, W1. Ten key staff will relocate from Jordan and additional staff will be
recruited from the UK.
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